—Judann Pollack
Small shops leading the way to advertising’s future
Each year, the competition gets considerably steeper for the Ad Age Small Agency Awards. This year’s winners prevailed over some 500 applicants in a host of categories from people and campaigns to regional and national winners.
The shops you read about here represent the best this industry has to offer. They are highly creative in terms of the work they do for clients, but they are also creative in other ways.
They are adapting to a changing world by embracing new trends such as AI and forging new client relationships in a project-based world.
They are finding new revenue streams in entertainment, Web3, IP and more.
They are competing—and winning—against much larger agencies.
They are creating distinct identities and cultures that draw in talent and prioritizing mental health and work-life balance.
In short, they are leading the way to advertising’s future—whatever it may bring.
—Judann Pollack
Campaign
Campaign of the Year: Health Care
Campaign of the Year: Media
Campaign of the Year: Media
Best Use of TikTok
Best Use of TikTok
Gorton’s Seafood
Connelly Partners
