Brian Bonilla

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Brian Bonilla covers ad agencies, including creative and media shops, experiential, health care agencies and more. He previously covered the private equity industry as a reporter for PEI Media.

TJ Maxx hires McCann for creative

TJ Maxx hires McCann for creative

Norma Orci, multicultural advertising pioneer, dies at 79

Norma Orci, multicultural advertising pioneer, dies at 79

Dentsu Media’s Americas CEO Doug Rozen exits amid reorg that will shift 1,000 U.S. staffers into different departments

Dentsu Media’s Americas CEO Doug Rozen exits amid reorg that will shift 1,000 U.S. staffers into different departments

Stagwell slashes guidance after weak quarter, cites digital transformation pressure as clients pull back

Stagwell slashes guidance after weak quarter, cites digital transformation pressure as clients pull back

Publicis mandates three days in the office for digital unit, threatens repercussions

Publicis mandates three days in the office for digital unit, threatens repercussions

Hip-hop and advertising—how the music, style and influence transformed culture and marketing

Hip-hop and advertising—how the music, style and influence transformed culture and marketing

Agency news you need to know this week

Agency news you need to know this week

Function Growth established itself as a plug-in agency to boost e-commerce for DTC brands

Function Growth established itself as a plug-in agency to boost e-commerce for DTC brands

Fable.works makes creative that is fun and trippy

Fable.works makes creative that is fun and trippy

David Kolbusz elevated Orchard’s creative output in his first year at the agency

David Kolbusz elevated Orchard’s creative output in his first year at the agency

Tech whisperer SpecialGuest nearly tripled revenue

Tech whisperer SpecialGuest nearly tripled revenue

Orchard’s pivot pays off with creativity that stands out

Orchard’s pivot pays off with creativity that stands out

Supernatural is writing the blueprint for creative agencies that use AI

Supernatural is writing the blueprint for creative agencies that use AI

The agency review logjam has broken—how experts see the rest of 2023

The agency review logjam has broken—how experts see the rest of 2023