NFL and college football marketing—tracking brand moves
All the latest football marketing news, including ad moves, endorsement deals and ratings updates
Latest updates
10.24.2022 @ 11:41 AM ET
P&G to debut mixed-reality ad during 'Monday Night Football'
10.20.2022 @ 3:20 PM ET
Taylor Swift promotes new album during “Thursday Night Football”
10.20.2022 @ 2:07 PM ET
Amazon's Alexa assists 'TNF' viewers in new ads
10.17.2022 @ 10:37 AM ET
Big 12 hires new creative agency
09.28.2022 @ 3:20 PM ET
NFL reports highest viewership numbers since 2016
09.28.2022 @ 10:27 AM ET
Tide enlists NFL stars to help them wash fans' lucky jerseys
09.26.2022 @ 10:04 AM ET
Rihanna to headline Super Bowl halftime show
09.23.2022 @ 9:41 AM ET
NFL signs Apple Music as Super Bowl halftime show sponsor
09.22.2022 @ 4:30 PM ET
Why 'TNF' on Amazon Prime has no beer ads
09.22.2022 @ 11:53 AM ET
Amazon's first 'TNF' broadcast exceeds expectations
Credit:
Adrian Curiel; Unsplash
Football season is nearly here—and with it comes major marketing opportunities for brands to reach mass audiences that scripted TV shows no longer deliver.
Here we track all things related to pigskin marketing—across the NFL and college football—including ad hits and misses, TV ratings news, big endorsement deals, social media plays and more. Check out our Super Bowl-specific marketing blog here.