AI and marketing—news about ChatGPT, DALL-E 2 and other tools
A continually updated list of how brands are taking advantage of the newest AI technology, including DALL-E 2 and ChatGPT
Latest updates
Opinion: Why AI is not a threat to advertising, but a tool for creativity
Dentsu inks generative AI deal with Google—two weeks after Microsoft partnership
Publicis Groupe's Profitero launches AI-powered retail analytics
The future of AI jobs in marketing
VW used AI to reunite singer Elis Regina, who died in 1982, with her Grammy-winning daughter
Meta downplays Threads in favor of AI, metaverse investments
Opinion: Why AI isn't coming for our jobs
Dentsu strikes AI deal with Microsoft
Matthew McConaughey riffs on AI and how businesses are fueling its risks
Top 5 AI marketing activations
Artificial intelligence has seen a breakthrough year in marketing with the emergence of generative tools like ChatGPT and DALL-E 2. From modern spins on decades-old tactics to supportive marketing around the Super Bowl, brands are applying the technology in just about every way they can think.
AI, of course, is much bigger than this handful of new, creative tools. Ad tech has long used artificial intelligence to analyze ad placement and facilitate ad buying and selling. Yet even these more traditional applications have seen a renewal in interest thanks to generative AI’s explosive year.
Check out our generative AI guide for brands here
As marketers build on old use cases and discover new ones, they will have to navigate a far-from-perfect landscape. Brands are having to grapple with the legal uncertainties of a novel industry, such as issues of copyrighted content, as well as consumer distrust that has been conditioned through years of cultural fear-mongering (ahem, “Independence Day”).
With this in mind, 2023 will likely be an inflection point for AI marketing. So keep reading and check back often for the latest AI news and activations from Ad Age.