Jack Neff

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Personal Products/Research

Jack Neff, editor at large, covers household and personal-care marketers, Walmart and market research. He's based near Cincinnati and has previously written for the Atlanta Journal Constitution, Bloomberg, and trade publications covering the food, woodworking and graphic design industries and worked in corporate communications for the E.W. Scripps Co.

Programmatic remains murky but transparency costs extra, ANA report finds

Programmatic remains murky but transparency costs extra, ANA report finds

Programmatic media buying questions marketers should be asking

Programmatic media buying questions marketers should be asking

Publicis Groupe's Profitero launches AI-powered retail analytics

Publicis Groupe's Profitero launches AI-powered retail analytics

Audio ads outperform video for attention and brand recall, Dentsu study finds

Audio ads outperform video for attention and brand recall, Dentsu study finds

Procter & Gamble hikes ad spending $453 million in latest strong sign for media

Procter & Gamble hikes ad spending $453 million in latest strong sign for media

Nielsen rival iSpot.tv hires Leslie Wood as chief research officer

Nielsen rival iSpot.tv hires Leslie Wood as chief research officer

Mrs&Mr helped rebrand Pepsi and Plenty of Fish—and recreate the agency model

Mrs&Mr helped rebrand Pepsi and Plenty of Fish—and recreate the agency model

Confidant sticks to values and roots to deliver rapid growth

Confidant sticks to values and roots to deliver rapid growth

McCann Worldgroup wins Durex business in US and Europe

McCann Worldgroup wins Durex business in US and Europe

Meta, Google and Amazon see digital ad growth while YouTube CTV spend surges 31%

Meta, Google and Amazon see digital ad growth while YouTube CTV spend surges 31%

Why L'Oréal Paris chose Kendall Jenner as its new brand ambassador

Why L'Oréal Paris chose Kendall Jenner as its new brand ambassador

Nielsen and Comcast extend data deal for advanced audiences and the largest local markets

Nielsen and Comcast extend data deal for advanced audiences and the largest local markets

Agency reviews cost over $1 million on average, study finds

Agency reviews cost over $1 million on average, study finds

P&G conference takeaways—Meta talks Threads, Publicis gets some love and Netflix on DSPs

P&G conference takeaways—Meta talks Threads, Publicis gets some love and Netflix on DSPs