This year’s Ad Age Leading Women are taking businesses, brands and agencies into a brave new post-pandemic era, in which the world has changed irrevocably. Our first ever global Leading Women list includes women who are pioneering new technologies, driving brands forward in reaction to social and environmental concerns or tapping into popular culture to target fresh audiences.
For example, one of our honorees is building an electric car brand from scratch in a fiercely competitive market. Another is reinventing a well-known apparel brand by tapping into key cultural moments on TikTok and in Minecraft; and another is tackling taboos in body care with humor.