Data News and analysis on marketing-related data and statistics Publishing Partner: PepsiCo, Instacart and Zappi on why consumers deserve a seat at the table during the creative process on 07.25.2023 How the ad industry’s social media practices could be upended by the GOP on 07.11.2023 Albertsons proposes retail media framework for measurement and other standards on 06.22.2023 Why measurement rivals Nielsen and EDO are teaming up on 06.20.2023 How NBCU is looking to make media planning global on 06.20.2023 Byron Allen replaces Nielsen with VideoAmp—behind the 10-year deal on 06.20.2023 Walmart retail data to help sell NBCU streaming sports ads on 06.15.2023 Nielsen launches media data clean room with Snowflake on 06.14.2023 Pacvue’s Melissa Burdick forged trails in retail media on 05.21.2023 EDO’s Kristen Fong makes Super Bowl a winning game on 05.21.2023 Dstillery’s Melinda Han Williams is using AI to prepare for a cookieless world on 05.21.2023 Netflix picks EDO for outcomes measurement as it looks to justify premium ad pricing on 05.17.2023 YouTube adds VideoAmp to its data clean room on 05.17.2023 Procter & Gamble's top media executive is stepping down on 05.10.2023 Nielsen's Super Bowl ratings error reveals bigger measurement implications on 05.05.2023 Nielsen upends TV upfront plans by bringing back panel-only data on 04.27.2023 Media companies pressed to open up walled gardens in new global charter for advertisers on 04.26.2023 Sam's Club's retail media network names tech and agency partners on 04.25.2023 How TV networks’ battle with YouTube is fueling measurement debate on 04.24.2023 Publicis Groupe's Epsilon and Samba TV reach ad targeting deal on 04.21.2023 Disney, Kroger and PepsiCo test using retail data for connected TV ads on 04.19.2023 Nielsen's Media Rating Council TV accreditation restored after 19-month suspension on 04.17.2023 TV measurement should include homes with no TVs, research group says on 03.27.2023 Walmart data to be used to personalize connected TV ads on 03.21.2023 How Procter & Gamble is re-investing in radio to find TV audiences on 03.15.2023 Current page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 …
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