Gillian Follett

Gillian Follett headshot

Gillian Follett is a general assignment reporter for Ad Age. She writes about a variety of topics including social media, influencer marketing and the creator economy. Gillian graduated from Syracuse University’s S.I. Newhouse School of Public Communications.

Creator marketing news and trends—Bobbi Althoff nets her first sponsorship, Alex Cooper grows a Gen Z podcast empire

Creator marketing news and trends—Bobbi Althoff nets her first sponsorship, Alex Cooper grows a Gen Z podcast empire

The top 5 brand TikToks you need to know about right now

The top 5 brand TikToks you need to know about right now

Billie: No Worries If Not

Billie: No Worries If Not

Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile

Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile

Stanley hires GSD&M as its first TikTok agency of record

Stanley hires GSD&M as its first TikTok agency of record

How Looney Tunes overhauled its social media strategy to become more relevant

How Looney Tunes overhauled its social media strategy to become more relevant

Creator marketing news and trends—Fashion Nova collabs with NPC streamer Pinkydoll, YouTube takes on TikTok

Creator marketing news and trends—Fashion Nova collabs with NPC streamer Pinkydoll, YouTube takes on TikTok

Connelly Partners gave Gorton's Seafood a youth-focused facelift via TikTok

Connelly Partners gave Gorton's Seafood a youth-focused facelift via TikTok

Mojo Supermarket pushed for female representation in gaming with 'Girls Who Code Girls'

Mojo Supermarket pushed for female representation in gaming with 'Girls Who Code Girls'

Atlantic's Super Bowl campaign immortalized the last Blockbuster store

Atlantic's Super Bowl campaign immortalized the last Blockbuster store

What advertisers should know about the SAG-AFTRA strike

What advertisers should know about the SAG-AFTRA strike

Anime and Gen Z—how Duolingo, Ikea and others are using Japanese cartoons to reach younger consumers

Anime and Gen Z—how Duolingo, Ikea and others are using Japanese cartoons to reach younger consumers

Duolingo embraces 'Barbie' movie cameo with new ad

Duolingo embraces 'Barbie' movie cameo with new ad

Creator marketing news and trends—L’Oréal partners with Kendall Jenner, TikTok’s latest music updates

Creator marketing news and trends—L’Oréal partners with Kendall Jenner, TikTok’s latest music updates