Gillian Follett is a general assignment reporter for Ad Age. She writes about a variety of topics including social media, influencer marketing and the creator economy. Gillian graduated from Syracuse University’s S.I. Newhouse School of Public Communications.
The top 5 brand TikToks you need to know about right now
on AUG 10, 2023 06:00 AM ET
Billie: No Worries If Not
08.09.23 @ 09:12 AM ET
Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile
08.08.23 @ 05:30 AM ET
Stanley hires GSD&M as its first TikTok agency of record
08.07.23 @ 05:30 AM ET
How Looney Tunes overhauled its social media strategy to become more relevant
08.03.23 @ 01:03 PM ET
Claire’s: Dear Claire
08.01.23 @ 11:16 AM ET
Connelly Partners gave Gorton's Seafood a youth-focused facelift via TikTok
07.27.23 @ 05:28 AM ET
Mojo Supermarket pushed for female representation in gaming with 'Girls Who Code Girls'
07.27.23 @ 05:16 AM ET
Atlantic's Super Bowl campaign immortalized the last Blockbuster store
07.27.23 @ 05:16 AM ET
What advertisers should know about the SAG-AFTRA strike
07.26.23 @ 12:40 PM ET
Duolingo embraces 'Barbie' movie cameo with new ad
07.21.23 @ 11:57 AM ET