ThirdLove, Snif and Hoka are all featured in this week's roundup.
On a weekly basis, we publish all the major news in the direct-to-consumer industry, focusing on the shift to retail shelves, tracking financials of major players in the space, as well as highlighting executive appointments and exits.
Have DTC tips or news to share? Email Phoebe Bain at [email protected].
Snif: Wait, do you smell that? It’s another DTC fragrance brand rolling out in a major beauty retailer. This time it’s Snif, a company that offers genderless scents. On July 28, the brand arrived in 525 Ulta Beauty stores, following in the retail footsteps of other genderless fragrance brands such as Henry Rose and Boy Smells, which both recently entered Sephora.
ThirdLove: The DTC bra company recently rolled out on Amazon in order to make shipping its products faster and more convenient, according to ThirdLove’s co-founder and chief creative officer, Ra’el Cohen. The move comes as ThirdLove builds its physical retail presence elsewhere—the brand has opened 10 of its own stores since 2019, nine of which are still standing.
Manscaped: Maybe all those Manscaped Tumblr ads are working, because the men’s grooming company has officially entered physical retail in the U.K. Last week, the brand announced that it was entering beauty store Boots in both the U.K. and Ireland, marking Manscaped’s first U.K. retailer, as well as its third in Ireland.
Hoka: Hoka’s DTC business is running strong, as noted in parent company Deckers Brands’ recent first-quarter earnings report. The sneaker brand’s DTC net sales soared 62.7% to $159.6 million in the quarter ended June 30. (Its wholesale sales rose 12.5% to $260.8 million during the quarter.) Hoka’s first global campaign from Anomaly debuted in June.
Canada Goose: The pricey outerwear brand’s first-quarter earnings report showed that its DTC channels now make up 66% of its revenue mix, compared to 50% in the same period last year.
Solo Brands: Solo Brands, the parent company of DTC brands such as Chubbies and Solo Stove, saw its second-quarter wholesale revenue rise by 57%, according to its earnings report. The company is “focusing on profitability,” said CEO John Merris.
After a recent rebrand, non-alcoholic beverage company Partake has promoted Chief Commercial Officer Evan Cohen to president. Partake Co-Founder Ted Fleming will remain in the chief operating officer role.
