Marketing News & Strategy

Watch: Purpose marketing hits and misses from BBC, Sky Sports, Smucker’s, Hyundai and more

Purpose marketing expert Thomas Kolster explores the best and worst of some new campaigns
By E.J. Schultz. Published on August 07, 2023.
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TJ Maxx hires McCann for creative

BBC's ‘square-eyed-boy’ ad argues that all screen time is not bad.

Credit: BBC

On a monthly basis, Ad Age explores the best and worst purpose marketing ads with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency, which advises companies and organizations on how to turn environmental, societal and health risks into market opportunities.

Watch the latest episode here at 12 p.m. ET. 

Kolster and Ad Age News Editor E.J. Schultz will analyze campaigns from BBC, Sky Sports, Smucker’s and insurance company AXA Group, as well as Women’s World Cup ads from Hyundai and French telecom Orange.

 

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E.J. Schultz

E.J. Schultz is the News Editor for Ad Age, overseeing breaking news and daily coverage. He also contributes reporting on the beverage, automotive and sports marketing industries. He is a former reporter for McClatchy newspapers, including the Fresno Bee, where he covered business and state government and politics.

 

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